Social media can be an effective tool for promoting your rent roll and establishing yourself as a market expert in your area.

By positioning yourself as an expert in the market, potential clients are more likely to seek out your services and be willing to pay your fees.

Michael Sanz (and recently with Deniz Yusuf) attends the world’s leading Social Media Marketing Conference every year in San Diego, USA.

This allows them to stay up-to-date on the latest social media trends and anticipate upcoming developments, and pass on these new trands and updates direct to you..

With this knowledge, you can stay ahead of the curve and maximise the impact of your social media presence.

✅ The Five Essential Ingredients for a High-Performance Post: To achieve maximum organic reach, there are five essential ingredients to include in your social media posts. These ingredients can help your posts accelerate in reach and attract more attention to your brand.

✅ ​Creating the Perception of Market Dominance: Even if your agency is small compared to your competitors, it’s still possible to establish yourself as a market leader. By leveraging social media and creating engaging content, you can build a strong brand presence and become the go-to source for your prospects.

✅ Understanding Why Posts Fail: Knowing the reasons behind low engagement can help you avoid making the same mistakes. By understanding the factors that contribute to a lack of engagement, you can create more effective content and achieve better results on social media.

Deniz Yusuf has mastered a unique process that can help you gain the trust of private property owners in your area and convert them into full-time management clients.

However, before you can manage their property and showcase your skills as a property manager, you need to establish yourself as their advisor and earn their trust.

In this session, we provide you with the tools to help you find and engage with private property owners.

This includes a unique process that utilises letters and other tools for success.

By following this process, you can become their trusted advisor and ultimately win their business as a full-time property manager.

✅ Utilising Facebook and Tenancy Applications: Facebook and tenancy applications are valuable tools for identifying and connecting with private property owners. You can use these platforms to engage with potential clients and build relationships.

✅ ​Effectively Selling Full Management Services: When pitching your full management services to private property owners, it’s important to highlight the value you can provide. Show them how your services can save them time, increase their ROI, and provide peace of mind.

✅ Creating a Valuable Toolkit: To become a trusted advisor for private property owners, you need to offer value beyond just property management services. In this session you’ll know how to build a toolkit that includes resources and information to help private property owners navigate the rental market and make informed decisions.
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​✅ Finding STR- Short Term Rental Owners: With the rise of Airbnb, booking.com, VRBO with short-term rentals, there is a growing demand for property management services in this market. Consider reaching out to STR owners and offering your services and expertise to help them manage their rental properties effectively.

Having far more 5-star reviews than your competitors can lead to an influx of leads and inquiries from potential clients.

In fact one business in Perth that did this training generated 276 leads alone over a 4 week period, simply from growing their reviews and learning it all from this exact training session.

This is because when you’re perceived as the most trusted agent in your marketplace because of the amount of online reviews you have, people are more likely to reach out to you for property management services.

The reason for this is simple: people trust the opinions of the crowd.

To harness the power of crowd opinion, we’ll show you how to find and secure online reviews.

In this session, you’ll learn how to get more online reviews and what to say to encourage clients to leave positive feedback.

By implementing these strategies, you can build a strong online reputation and become the go-to source for property management services in your area.

✅ Motivating and Incentivising Your Team: Encouraging your team members to proactively seek out client reviews can help boost your online reputation. Consider offering incentives or bonuses to team members who successfully secure positive reviews from clients.

✅ ​Crafting the Right Message: Knowing what to say when requesting a review is important to ensure that your clients are happy to leave positive feedback. We’ll provide you with a script to use that has proven effective in generating positive reviews from clients.

✅ Timing and Contact Touchpoints: Knowing when to ask for a review and which contact touchpoints to target can significantly impact the success of your online review strategy. We’ll show you when and where to ask for reviews to maximise your chances of success.
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​✅ Using Reviews as a Point of Difference: Many successful property management companies have used favourable client reviews as a main point of difference and a significant lead generator. We’ll provide you with examples of how other companies have leveraged this strategy to their advantage.

You have an untapped source of new business sitting right in your rent roll, and you likely don’t even know it!

A rent roll in Auckland found another 220 properties they were NOT managing from their current client base, and over the next year brought across one third of these new properties, from simply implemented the training you’ll learn here.

In this session, we’ll teach you how to identify this potential goldmine, and show you how to approach them and when the best times are to do it.

We’ll provide you with effective scripts to use when reaching out to these individuals, allowing you to identify if they have other properties that you don’t currently manage.

We’ll also show you the most effective offer to entice them to join your portfolio.

Don’t let new business opportunities go to waste when they’re right under your nose.

Let us show you how to identify and capitalise on these opportunities.

✅ Conversation Starters: Knowing how to start a conversation with your current owner list is crucial to identifying new business opportunities. In this session, you’ll learn twenty different types of conversation starters that you can use to get in touch with your current owner list right away.

✅ ​Incentives and Referrals: Understanding the different types of incentives and referrals and how to use them effectively can help influence more business in your direction. We’ll show you how to use both monetary and non-monetary incentives to entice your current owners to refer new business to you.

✅ Contact Touchpoints: Identifying the right contact touchpoints during the management process can help you start a conversation with your current owners. We’ll show you when and where to make calls and initiate conversations to maximise your chances of success.

Deniz has discovered and perfected a powerful strategy that resulted in signing up 745 managements over 3 years, with this strategy alone!

In this session, we’ll teach you this strategy so that you can identify the hidden leads that are coming into your real estate business every day, that you’ve not even considered as business, but instead built your rivals’ rent rolls.

You’ll learn how to identify these ‘hidden’ property investor leads, make contact using effective scripts, and most importantly, how to service them so that when they’re ready to buy their next investment property, you’ll be the first agent they turn to because you’ve already established their trust.

By mastering this strategy, you can tap into a wealth of potential leads that are already coming into your business, and convert them into loyal, long-term clients.

✅ Utilising Open Homes Attendance Forms: Open homes attendance forms can be a valuable tool for identifying potential new business opportunities. We’ll show you how to use these forms to collect contact information and follow up with potential clients.

✅ Maximising Open Homes for Growth: Open homes can be an effective way to meet potential clients and generate new business. We’ll provide you with strategies for making the most out of open homes, including how to engage with attendees and build relationships.

✅ Working Auctions for New PM Business: Auctions can also be a fruitful source of new business opportunities. We’ll provide you with a step-by-step strategy for working auctions, including how to engage with potential clients, collect contact information, and follow up effectively.

Creating educational videos online and on social media can quickly establish you as the “go-to” expert in property management, influencing potential clients to seek out your services.

Deniz Yusuf and Michael Sanz have been using video for over twelve years and in this session, they’ll teach you how to attract and grow your business using this powerful medium.

By creating informative and engaging videos, you can generate leads who are interested in your services and are willing to pay your fees.

If you’re looking for referral leads, educational videos can be a great source of new business opportunities.

Let us show you how to create compelling content that will set you apart from your competitors and attract the clients you want.

✅ Ten Types of Educational Videos: Creating educational videos is an effective way to engage with potential clients and establish yourself as an expert in your field. We’ll teach you ten different types of videos that you can easily create yourself to attract new rent roll leads.

✅ Overcoming Your Fear: Many people struggle with the idea of appearing on camera. We’ll provide you with strategies for overcoming your fears and thriving in front of the camera.

✅ Learn how to effectively leverage video on TikTok, LinkedIn, Facebook, and Instagram to expand your agency’s influence and attract new leads.

Building trust is a critical component of any successful real estate transaction.

This session focuses on simple yet effective techniques and tools for building trust with potential clients who may have concerns about your fees or who may not know who you are when they enquire about your services.

In fact, many people who implement this strategy report instant results with owners calling back in minutes after your first call, wanting to sign up with you. We’ll show you how to quickly establish trust with these prospects.

By implementing these proven strategies, you can build trust with potential clients quickly and effectively, setting the stage for a successful business relationship.

✅ We’ll show you how to put yourself quickly into ‘pole position’ and become their agency of choice using easy to understand simple techniques.

✅ You’ll learn the power of using a pre-listing email template (we supply this to you) that gets immediate attention, and SMS Video Examples that builds instant trust after your first call.

✅ We will demonstrate powerful follow-up techniques that will help you gain the trust of your prospects over your competitors.​

In this session, we’ll show you how to use social media to grow your rent roll by creating educational, humorous, and motivational memes.

These memes can be created easily on your own and posted to your social media channels to generate engagement and establish yourself as the go-to expert in your market.

By creating a perception of expertise and building trust with potential clients through social media, you can increase your chances of winning their business and securing full fees.

Let us show you how to use this powerful tool to grow your rent roll and establish yourself as a leader in your market.

✅ Creating Inspiring and Motivational Memes: Memes can be a powerful tool for inspiring and motivating your audience, increasing trust in you and your services. We’ll teach you how to create effective memes that resonate with your target audience and encourage engagement.

✅ Writing and Creating Humorous Memes: Humor can be an effective way to grab the attention of your audience and increase engagement. We’ll provide you with tips and strategies for writing and creating humorous memes that will help you stand out from the competition.

✅ ​Creating Educational Memes: Educational memes can help establish you as a market leader and go-to expert in your field. We’ll show you how to create educational memes that provide value to your audience and position you as a trusted source of information and expertise.​

In this session, Global Fee Expert Darren Hunter will provide you with his very best fee scripts for overcoming objections from potential clients who may try to negotiate on your fees.

Whether you get “but the other agent is cheaper,” “can you match your management fee with the other agent,” “your fees are too high,” or “the other agent will get me a higher rent,” we’ve got you covered in this powerful training session.

Darren Hunter’s proven strategies will help you overcome every type of fee objection you’ll likely come across, enabling you to walk away with the business and win your fees with confidence.

Let us show you how to turn objections into opportunities and win the business you deserve.

✅ Effective Objection Scripts: Overcoming objections from potential clients who may try to negotiate on your fees can be challenging. We’ll teach you effective scripts for overcoming objections such as “But the other agent is cheaper” and other common fee objections that challenge your management fee.

✅ Using Points of Difference as Leverage: Knowing your points of difference and being able to present them effectively can be a powerful tool in maintaining your full fees. We’ll show you how to leverage your points of difference to overcome objections and win the business you deserve, without having to discount.

✅ ​Learning Scripts Easily: Learning objection scripts is one thing, but being able to deliver them naturally and confidently is another. We’ll provide you with the best methods for learning scripts and ensuring that they flow naturally when you’re in a conversation with a potential client who asks if you can go cheaper.

In this session, we’ll provide you with the very best and most effective points of difference that will help you compete on value and service rather than just on price.

Having the right points of difference can make all the difference in whether you compete with cheaper fees or focus on higher fees and win the business you deserve.

If you’re passionate about getting full fees and are proud to be perceived as more expensive in your marketplace, you’ll love this session.

Let us show you how to use your unique points of difference to stand out from the competition and leave them empty handed!

✅ Discover how to build trust and accelerate decision-making using trust building expert ‘proof statements’.

✅ Leverage the ‘Pre-Listing Email Template’ and SMS Video to seal the deal and command your fees.

✅ ​​Uncover the game-changing potential of the ‘Property Owner’s Handbook’ and ‘Tenant Handbook’ to make you the top choice over cheaper competitors.

When the phone rings…there’s a wrong way that will lose the new business, or instead implement these TEN STEPS and you’ll win the new business enquiry and keep your rivals empty-handed.

✅ Michael Sanz and Deniz Yusuf have analysed hundreds of secret shopper calls IGT have made to agencies over Australia, New Zealand and the USA and have come up with these TEN powerful ways to IMPRESS your prospect at that first call and win their trust, so at the end of it, they are left with YOU as the obvious agent of choice to manage their investment property.​