Get Loads of Rent Roll Leads with Online Reviews: A Six-Step Guide (11 minutes)

Timing is everything when it comes to requesting reviews. The best time to ask is during a ‘happy moment’ – when the client is satisfied or grateful. For instance:

• Landlords: Ask after you’ve resolved a major issue, such as tenant removal or securing a higher rent.

• Tenants: Request a review after you’ve swiftly handled a maintenance request or finalised a lease agreement.

Reaching out at these high points increases the likelihood of receiving glowing feedback.

There are several ways to ask clients for reviews:

1. In-Person: If you’re signing a new lease or meeting with a client, simply ask them directly.

2. Video Message: A personalised video request can feel more engaging. You could say, “Hi [Client’s Name], it’s [Your Name] from [Agency Name]. We’re always looking to improve, and your feedback would be invaluable. Could you take a moment to leave us a review?”

3. Email Confirmation: After a positive conversation or resolved issue, follow up with an email to direct them to your Google review page.

By offering multiple ways to leave a review, you make it convenient for clients, which can increase participation.
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Many clients appreciate guidance on what to write. Here’s a sample script you might suggest to make it easy for them:

Example Script

“Thank you, [Client’s Name], for bringing your business to us at [Your Agency]. My role is to help investors understand why our award-winning service is the right choice. If you’d like, you could share a brief review of your experience with us to help other property owners make informed decisions.”

Sending this via email or including it in a video message can help clients capture exactly why they’re happy with your services.

Once you receive reviews, be sure to respond, as this shows prospective clients that you care about feedback. Here’s how to handle positive and negative reviews:

• Positive Review Response: Personalise each response to add a human touch. For example: “Thank you, [Reviewer’s Name], for your kind words! We’re thrilled to hear about your positive experience with Michael. I’ll be sure to pass along your feedback. Best regards, [Your Name].”

• Negative Review Response: Address issues professionally and without emotion. Offer to discuss the issue privately to resolve the matter. A balanced, thoughtful response can demonstrate to others that you handle criticism gracefully.

Even negative reviews can be turned into a positive display of your customer service approach.

Getting your team on board can boost your number of reviews quickly. Here are some effective ways to incentivise:

• Set KPIs: Key Performance Indicators (KPIs) for gathering reviews can be set based on each team member’s role. For example, sales or property management staff could have different targets based on client interaction.

• Offer Rewards: Create friendly competition by offering rewards, such as a day off, bonuses, or a team lunch for those who gather the most reviews.

For example, one agency offered $10 per review, motivating the team to collect positive feedback, leading to increased property management and sales business.

Want Coaching and Need Accountability With That?

If you’d like additional support implementing these strategies, consider getting coaching with us to keep you accountable with the growth of your rent roll.

From group coaching to one-on-one sessions, we offer various resources to suit your budget.

Visit leadmachinesystem.com for more details, or book a chat with Deniz Yusuf at leadmachinechat.com.
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