Strategy #11 - Using ‘For Lease’ Signs to Generate Rent Roll Leads (8 minutes)

What your sign says is as important as how it looks.

Traditional phrases like ‘For Lease’ can work, but unique wording can make your signs stand out even more. Consider adding a tagline or call-to-action:

• Personal Touch: Adding a photo of your leasing agent or property manager makes the sign feel approachable and personal. People prefer to deal with real people rather than faceless businesses.

• Catchy Wording: Try something different, such as “Need a Tenant?” or “Does Your Property Manager Maximise Your ROI?” which speaks directly to landlords and potential clients. “This sign could be your sign to move”.

This fresh wording can draw attention and make your agency feel more relatable and people-centred.​

Photos can add a personal and local touch to your signs, making them even more effective.
For instance, a photo of a local property manager or leasing agent can add credibility.

Additionally, incorporating local landmarks into your marketing resonates with the community.

Example Strategy: One agency we train ran a social media competition encouraging people to take a ‘selfie with Sally’ — their property manager’s photo on the sign.

This type of engagement draws attention both in-person and through online social media platforms, helping to create buzz around your agency’s activity in the community.

Once a property is rented, make it known! Adding a ‘Leased’ sticker to your sign with creative messaging can effectively reinforce your brand. For example:

• Custom Messaging: Instead of a plain ‘Leased,’ use phrases like ‘Leased in 5 Days’ or ‘Another Home Rented’ to signal your agency’s success in finding tenants quickly.

• Highlight Speed and Quality: This added detail communicates to potential clients that your agency doesn’t just list properties but also excels in renting them swiftly and efficiently.

Keeping the ‘Leased’ sticker in place shortly after renting the property tells the community that your agency has a strong, active presence.

You are stamping your authority in the street that you are successful at securing a tenant.

Remember the continued branding you’re creating on the street when you consistently implement all the strategies mentioned.

Broadcasting your success is essential in leveraging ‘For Lease’ signs effectively.

Many agencies miss this opportunity, but you can significantly increase visibility by actively promoting your achievements.

How to Broadcast Success:

• Social Media Posts: Post photos and video reels of newly leased properties. Create content around weekly or monthly updates showcasing all properties rented within that timeframe. Don’t forget to showcase your rental statistics that catch the attention of investors.

• Engage with the Community: Share posts that celebrate your achievements and showcase your proactive approach to helping landlords find tenants.

By consistently broadcasting your leasing successes, you highlight your agency’s strengths, attracting property owners seeking effective property management.

When designed and used effectively, ‘For Lease’ signs can be a powerful tool for generating rent roll leads.

By applying these five steps, you’ll boost your visibility and establish a stronger presence in the community, making it clear that your agency is reliable and results-driven.

Would you like to add coaching and accountability to get better results?

Consider joining our coaching program if you’re serious about growing your rent roll and need accountability or additional guidance to reach your growth goals.

We provide coaching and accountability with full training resources to help you reach your goals.

​Visit LeadMachineSystem.com for details or book a chat directly with Deniz Yusuf at LeadMachineChat.com to discuss what options may work best for you.
​
​