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[5 Steps] Generating Leads from Strategic Alliances (12 minutes)
Growing your rent roll doesn't have to be overwhelming.
You can tap into a steady stream of property investor referrals by forming strategic alliances with professionals like mortgage brokers, accountants, and tradespeople.
This guide outlines how to identify potential referral partners, make meaningful connections, and maintain strong relationships for long-term success.
From leveraging social media to navigating gatekeepers and scripts and scheduling regular check-ins, learn how to turn these partnerships into a powerful lead-generation tool.
Ready to supercharge your rent roll? Dive into the full Five-Step Guide and start building valuable alliances today!
Expanding your rent roll can seem daunting, but you can create a steady stream of leads with the right strategy.
One of the most effective methods is forming strategic alliances, also known as referral partnerships.
In this article, we’ll walk you through the steps to build and maintain these valuable connections.
1. Identify Potential Strategic Alliances
Start by recognising who these strategic allies could be. They’re typically professionals already interacting with potential landlords. This includes:
• Mortgage Brokers: They work with buyers at the early stages of property acquisition.
• Accountants and Financial Planners: Often advising clients on real estate investments.
• Conveyancers and Building Inspectors: Key players in the buying process.
• Tradespeople: These include painters, carpet layers and carpenters/builders who might know about properties undergoing renovations for leasing.
You need to connect with these people before a landlord contacts a real estate agent.
2. Make Yourself Known
After identifying your potential partners, the next step is to make them aware of you. Start by engaging with them on social media platforms:
• LinkedIn: Connect and engage with their posts.
• Facebook, Instagram, and TikTok: Comment, like, and share their content.
• Google My Business: Leave reviews and interact with their existing feedback.
This online presence helps you stand out, showing you’re proactive and interested in building a professional relationship.
3. Reach Out Directly
Now comes the crucial part: making direct contact. While emails can be ignored, a phone call is much harder to overlook. Here’s a simple script to get started:
“Hi, my name is [Your Name] from [Your Business]. I regularly speak with property investors who ask for recommendations on [Your Service]. I’d love to refer them to an expert like you. Could we discuss this further?”
If walking into their office is an option, do it! Face-to-face interactions can leave a lasting impression.
4. Overcoming ‘Gatekeepers’
Often, you’ll encounter gatekeepers—receptionists or assistants tasked with filtering calls. Here’s a proven tactic to get through:
“Hi, I’m [Your Name] from [Your Business]. I regularly get queries from investors about [Your Service] and I’m looking for an expert in your office who can assist. Could you direct me to the right person?”
This approach positions you as someone offering value rather than asking for it, making it more likely you’ll be passed on to the decision-maker.
5. Build and Maintain the Relationship
Once you’ve connected, the relationship doesn’t stop there. Follow up with an email summarising your conversation and providing information about your services.
Then, schedule regular one-on-one meetings to build trust and deepen the connection. Aim for at least monthly check-ins.
These meetings help both parties better understand each other’s businesses, fostering a relationship where referrals flow naturally.
5. Build and Maintain the Relationship
Strategic alliances are a powerful way to grow your rent roll.
By identifying the right partners, making yourself known, and fostering strong relationships, you can create a reliable source of referrals.
Remember, this isn’t a one-time effort but an ongoing process.
Ready to take your rent roll to the next level?
Visit LeadMachineSystem.com to book a session with Deniz Yusuf, or book in direct at LeadMachineChat.com
Whether you’re looking for group training or personalised coaching, we have the resources to help you succeed.
Let’s turn your learning into action!
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