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Growing Your Rent Roll Through Investor Education Events (12 minutes)
Want to grow your rent roll and attract high-quality property investor leads?
Hosting Investor Education Events is a proven, high-impact strategy.
By bringing potential clients into a room, you position yourself as a local expert, address their biggest pain points and concerns directly, and build trust through expert-led discussions.
From choosing the right speakers and topics to leveraging strategic alliances (referral partners) and maximising marketing efforts, this brief guide breaks down the steps to host successful, lead-generating events.
With consistent follow-ups and smart broadcasting techniques, you’ll turn attendees into long-term clients.
Let’s make your rent roll growth unstoppable!
Hosting Investor Education Events is one of the most effective strategies for growing your rent roll. These events bring property investors directly to you, giving you the chance to educate them, build trust, and position yourself as the expert in your local market.
While this approach requires consistent effort, the short, medium and long-term results can be transformative, generating high-quality leads consistently from dedicated property investors.
Below, we outline five clear steps to help you plan and execute successful investor education events that attract clients and grow your rent roll.
Remember that if you want coaching from those that have done this strategy over and over, book in for a chat at leadmachine.com
1. Collaborate with Strategic Alliances
The success of your event starts with choosing the right speakers. Bring in professionals aligned with the real estate process, such as accountants, financial planners, mortgage brokers, or property consultants. These experts have access to future clients who are also your target audience.
Example: When buying his first investment property, Deniz visited a bank, an accountant, and a financial planner before speaking to a real estate sales agent.
These professionals were instrumental in his property journey, and they can add value to your event by sharing their expertise.
2. Choose Relevant Topics
Your event must address their current pain points of property investors in your area.
Are quality tenants scarce and how do you avoid bad tenants? Are interest rates rising and a threat to returns? Tailor your topics to provide solutions to these challenges.
Pro tip: Position yourself as the local expert by bringing in speakers to answer these questions. For example, if owners frequently ask, “Can I claim your fees on my tax?” invite an accountant to discuss this at the event.
This approach builds trust and demonstrates your expertise.
3. Pick the Right Time and Venue
To maximise attendance, schedule your events at convenient times, such as weekday evenings (e.g., 6:30 or 7:00 p.m.).
Use local neutral venues like RSL clubs, golf clubs, or even cafes to create a welcoming environment. Avoid hosting these events in your office, as neutral spaces tend to be more inviting and trustworthy.
Don’t forget: Online Zoom-based events are equally effective!
Record them for social media and stream live on platforms like Facebook or LinkedIn to expand your reach.
4. Market Your Event Effectively
Spread the word through multiple channels:
• Include flyers in leasing packs or property management kits.
• Leverage social media by creating a buzz around the event.
• Ask your guest speakers to promote the event to their clients—your databases will overlap, expanding your reach.
Tip: Consistency is key. Just like regular letterbox drops, these events need to happen frequently (e.g., quarterly) to build momentum and attract leads over time.
5. Follow Up and Build Relationships
Your work doesn’t end when the event concludes. Follow up with attendees to thank them for coming and start conversations about their investment needs.
Offer to meet for coffee or provide a strategy session to keep the relationship moving forward.
Example: Give attendees a “coffee card” to encourage informal chats.
If they invite you for coffee, it’s a strong sign they want to discuss business.
Conclusion: Make Investor Events Your Growth Strategy
Investor education events are a mid to long-term strategy that yields consistent, high-quality leads.
By collaborating with experts, addressing relevant topics, and building lasting relationships, you’ll create a powerful pipeline of engaged property investors.
Ready to get started? Visit Lead Machine System for guidance, coaching and accountability, or book a free consultation at Lead Machine Chat.
Start hosting your own events today and watch your rent roll thrive!
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