Mastering TikTok: A Guide to Generating Real Estate Leads (10 minutes)

Your content should address the key concerns of your target audience.

For instance, create videos about vacant properties, rising rental costs, or tips for finding great tenants.

Use captions to make your videos accessible, as many people watch TikToks in silent mode, especially in public spaces.

Example: “If your property has been vacant for weeks, here’s why and what you can do to fix it.”

Add captions to ensure your audience doesn’t miss out, even without sound.

Engaging with your audience is crucial. Whether you’re receiving genuine queries or dealing with unpleasant troll comments (yes, you need to expect these), every comment is an opportunity to create content.

TikTok lets you reply to comments with a video, which can spark even more interaction.

‘Lemonade Strategy: Turn troll comments into viral content!

For example, respond to critical comments with helpful videos that demonstrate your expertise.

This builds credibility and keeps the algorithm working in your favour.
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Consistency is key to growing on TikTok.

While experts suggest posting 3–6 videos per day, even one video per day can deliver results.

TikTok thrives on raw, authentic content, so you don’t need to overthink your videos.

Share quick updates, answer common questions, or discuss your day to keep your audience engaged.

Pro Tip: Use TikTok like Instagram Stories—record while you’re walking, share client success stories, or provide real-time updates on the market.

TikTok functions like a search engine, so optimise your profile with relevant keywords.

Make it easy for people to find you.

Once your videos gain traction and work well, repurpose them for other platforms like Instagram and Facebook to amplify your reach.

Example: Coach Deniz Yusuf has videos with millions of views, like one showing an airplane on a Qantas Globe Map (showing the plane’s position live).

Go to @coach_deniz_yusuf and take a look on the videos on his profile- the most reach ones are pinned at the top.

The key is relatable, simple content that sparks curiosity.
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TikTok offers unmatched opportunities to connect with future clients and grow your rent roll.

You can tap into TikTok's powerful algorithm and boost your visibility by setting up a professional account, creating relevant content, engaging with your audience, and staying consistent.

Want help getting started? Visit Lead Machine System for coaching, or book directly into Deniz’ diary at Lead Machine Chat.

Start making TikTok video content that works for you today!