Strategy #15 - Mastering TikTok for Leads
(10 minutes)

Your content should address the key concerns of your target audience. If you feel that you have a more tenant audience on TikTok, then create educational content for them.

For instance, create videos on how to stand out when applying for a property, what to expect during the application process, how routine inspections are conducted, and so on.

For a more landlord heavy audience, create videos about vacant properties, tips for finding great tenants, how to set the right rent for your property, how to select the right property manager to manage your property, 6 warnings when preparing your home for rent, how to avoid ‘C’ class tenants, 5 marketing blunders and so on.

Having a heading at the start of each video is also a great tip, because if someone is scrolling through your feed, there will be a thumbnail over each one with the topic of discussion.

Example: “If your property has been vacant for weeks, here’s why and what you can do to fix it.” Then ‘PROPERTY STILL VACANT?’ would be great to use as a title.

Add captions to ensure your audience doesn’t miss out, even without sound, as many people watch them in silent mode, and you can get creative with the captions.

I use an app called CapCut, and you can choose various fonts, colours and emojis with captions (my current favourite option).

Short-form video needs to be sharp and attention-grabbing early in the video.

You have about 3 seconds to catch the persons attention, and with TikTok, people are more lethal and unforgiving with scrolling by quickly, as they know there is so much available content on the platform, they don’t care if they miss your one, people feel that if your video was any good, the platform will put it in front of them again.

So if you have good, consistent content, TikTok will place it in front of them over and over again.

You need to be smart with using the right keywords early.

This is called a ‘Hook”, an attention grabber, so in other words, you need to hook them into watching your video. Good Hooks can turn casual viewers into loyal viewers.

Some examples of hooks are:

• ‘Problem solution’ Hooks.

• ‘Ask a question’ Hook.

• ‘Price focused’ Hook.

• POV Hook.

• Factual Hook (for example, ‘Did you know that we only approve 40% of applications?’).

• A Great Life Hack Hook (for example, we saw an agent post how a screen door can be kept open by a small metal disc that is on the door closer that is commonly misused).

• ‘What If’ Hook.

• ‘Here’s a Secret’ Hook.

• Visual Hook.

PDF Tool Swipefile - I actually have a list of 75 different Hook examples and 100 video ideas, and I've broken them down into specific categories for real estate.

​If you would like a copy, send me an email at deniz@igtmail.com

Engaging with your audience is crucial, as anyone who interacts with your video is obviously interested in your content. Whether you’re receiving genuine queries or dealing with unpleasant troll comments (yes, you need to expect these on TikTok), every comment is an opportunity to create content.

When people do comment, this is hitting a cord with them, which helps you learn what more content on this topic needs to be created.

TikTok allows you to reply to comments with a video, sparking even more interaction.

You simply hold down on the comment the person made, and a pop-up appears with options, click ‘reply with video’.

Lemonade Strategy: “When life gives you lemons, make lemonade!”

TikTok is known for awful ‘throwaway’ comments so you need to be ready for these.

The great thing is that you can easily turn horrible troll comments into viral content that works for you and the algorithms!

For example, respond to critical comments with helpful videos that demonstrate your expertise.
This builds credibility and keeps the algorithm working in your favour.

Consistency is key to growing on TikTok.

While experts suggest posting 3–6 videos per day, even one video per day can deliver results; it’s better than doing nothing.

TikTok thrives on raw, authentic content, so you don’t need to overthink your videos, they love content where you share quick updates, answer common questions, or discuss your day to keep your audience engaged.

Doing behind-the-scenes, or a day in the life of, fun pranks in the workplace, parody things and so on. Mix your posts up and you will eventually work out your audience for the platform.

​Power Tip: While TikTok has a story component like Instagram, you can also use TikTok like ‘stories’ on Facebook and Instagram—record while you’re walking, share client success stories, or provide real-time updates on the market.

TikTok functions like a search engine, so optimise your profile with relevant keywords.

Make it easy for people to find you by checking in at venues you're at, towns, cities or events.

Then tag the relevant venue or person you are at and with, mention them in your video and post, so they get notified and it helps you reach their audience, while gaining a higher reach.

Using the hashtags also lets the platform know who you are trying to reach. If I’m doing a video around coffee, I’ll use the hashtag #coffee.

As I’m also a real estate coach, I use #realestatecoach #bdmcoach #rentrollgrowth #bdmmentor #realestate #propertymanagement, as well as the hashtag for the venue I’m at.

Once your videos gain traction and perform well, repurpose them for other platforms like Instagram, Facebook, LinkedIn, and YouTube Shorts (if under 60 seconds) to amplify your reach.

I recommend not posting the same video on all social media platforms on the same day.

Example: I have videos with millions of views, such as one showing a plane on the screen of a flight, which was the Qantas Globe Map (displaying the plane’s flight path from London to Australia in under 20 seconds).

I also have one featuring me training on the use of emails and your mobile phone, which caught the attention of quite a few people and helped decide my future content.

On TikTok, go to @coach_deniz_yusuf and take a look at the videos on my profile- the ones with the most reach are pinned at the top.

Be sure to follow me too, and let me know in a comment so I’ll follow back.

The key is relatable, simple content that sparks curiosity.

TikTok offers unmatched opportunities to connect with potential clients and expand your rental portfolio.

You can tap into TikTok's robust algorithm and boost your visibility by setting up a professional account, creating relevant content, engaging with your audience, and staying consistent.

It’s really not that hard to create educational videos and start establishing yourself as an expert in your area.

Remember that when you address the pain point a potential client has, you are perceived as the expert; this establishes trust before they even call you.

Want help getting started? Visit LeadMachineSystem.com for coaching, or book directly into Deniz’ diary at LeadMachineChat.com.

Start making TikTok video content that works for you today!

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