Strategy #19 - How to Attract Warm Leads Using Facebook Groups (12 minutes)

Simply being in a group isn’t enough. To stand out, you need to be active, provide value to everyone, and get noticed.

• Answer Questions: If someone asks for advice about rentals or real estate, be the first to respond with clear, helpful information without pushing your own services.

• Start Conversations: Post discussion topics or questions relevant to property management to spark engagement. Just like everything I discuss with educational videos and content you’re creating, ensure you're addressing and resolving pain points that owners are facing.

• Stay Neutral: Avoid emotional debates and keep your responses professional and constructive, as not all conversations are worth getting involved in.

Power Tip: The more regularly you engage, the more visible you become as an expert. For example, members in the IGT Inner Circle who frequently answer questions and actively engage in conversations are the first to be recommended when others seek property managers in that member’s area.

As previously mentioned, when our clients are making calls to their owners and need help with another property they may have, these questions are often asked.

Sometimes they ask me directly, and I’ll make a post for them, as they don’t want to be judged for not selecting fellow group members.

IGT has created a great family of real estate professionals who genuinely love helping one another.
I even created a hashtag around it #IGTFamily.

This is exactly what you want to be doing for your own group, turn your own followers and supporters into raving fans.

While it might be tempting to promote your services, many groups have strict rules against self-promotion. We also have a ‘no selling’ policy in our group.

Instead:

• Let Others Promote You: Encourage colleagues or satisfied clients to recommend you in the group. For example, a friend or client could post, “I highly recommend [Your Name] for property management.” Be bold and message people and ask them to recommend you, this is all part of the hustle.

• Focus on Value: Share advice, tips, and solutions without directly promoting your services. This positions you as a helpful authority and keeps your name top of mind. If someone does ask a question in relation to real estate, you can answer without promoting your business by saying, “What we do in our office to help stop this from happening is…. Things you can put in place so this doesn't happen is….We found this has worked well in our office.”

​Example: In the ‘AUS Property Investors’ group, direct self-promotion isn’t allowed, but members who consistently add value are naturally referred to by others in the group. If I see the post myself, I’ll do a screenshot and post to my group saying, “Here’s a lead”.

Consistency is crucial to building trust and visibility within Facebook groups.

• Check in Daily: Spend a few minutes daily engaging with posts, liking comments, and answering questions. Even small actions increase your visibility.

• Share Relatable Stories: Highlight client experiences and lessons learned to create an emotional connection with the group members. For instance, post something like, “I recently helped a landlord avoid [common issue]. Here are three tips to prevent this.”

​Why It Works: Sharing stories makes you relatable and helps group members see you as someone they can trust for advice and expertise.

If you’re ready to maximise your lead generation but need guidance to get started, we can help.

Visit LeadMachineSystem.com for more resources or book a consultation with Deniz at LeadMachineChat.com.

Whether it’s one-on-one coaching with accountability or group sessions, we’ll help you turn Facebook groups into a powerful tool for growing your rent roll.