How Attending Auctions Can Boost Your Rent Roll: A Step-by-Step Guide (11 minutes)

Attending auctions might not be the first thing that comes to mind when thinking about rent roll growth, but it’s one of the most lucrative strategies for property managers and BDMs (Business Development Managers).

Darren Hunter and Deniz Yusuf have laid out a powerful approach that allows property managers to see auctions as a key source of new rent roll business.

Here, we’ll take you through eight simple steps to turn auction attendance into a valuable rent roll growth strategy.​​

Auctions attract a diverse range of attendees, many of whom are potential property investors.

By attending auctions, you can connect with property investors and build relationships that will ultimately grow your rent roll.

Whether they purchase a property at the auction or are simply there to observe, these individuals are all looking to invest in the area and will eventually need property management services.

Let’s break down the eight steps to maximise your lead generation success at auctions.

Upon arrival, make a point to introduce yourself to the auctioneer. This is important because the auctioneer is the centre of attention during the event.

Let them know you’re from the property management department and offer your expertise in providing updated rental opinions on the property being auctioned.

This information can help the auctioneer better market the property to potential investors by highlighting potential rental returns or suggesting small upgrades, (like adding an air conditioner), that could increase the rental yield.​

Before the auction begins, take the time to speak with the salespeople involved.

They might have already identified potential investors among the attendees and can introduce you to them.

Establishing these connections early will allow you to offer your services and answer any questions that investors may have about the property’s rental potential.​