Strategy #20 - How to Source Warm Rent Roll Leads by Attending Strata Meetings (8 minutes)

Once you’ve identified the strata group, the next step is to contact your property owners.

• Offer added value: Inform owners that you’d like to attend these meetings on their behalf, emphasising it as an extra service you provide.

• Explain the benefits: Highlight that your presence can help address any issues affecting their property and ensure their interests are represented.

• Discuss fees: If the meeting occurs outside business hours, decide whether to charge a small fee for this service.

[Script] "Hi [Owner's Name], I’d like to attend your upcoming meeting to represent your property. This is part of our commitment to keeping your investment well-managed and informed. We do find there’s a divide between property managers and strata, so we want to ensure things are flowing as well as possible."

Building a positive relationship with the strata or HOA is critical.

• Reach out early: Notify the group in advance about your intention to attend the meeting on behalf of the owner.

• Set the tone: Be clear about your purpose—supporting your owner and contributing to the group’s discussions.

• Break the tension: Acknowledge the often-strained relationships between property managers and strata or body corporate groups and position yourself as a collaborative partner.

​Tip: Treat the initial contact as the foundation for future networking opportunities.

Attending the meeting is an opportunity to showcase your expertise and build credibility.

• Participate actively by offering advice, insights, and solutions during discussions. Position yourself as a helpful resource.

• Adapt to the format: Whether the meeting is virtual or face-to-face, ensure you’re fully prepared and professional.

• Be consistent: Just as with engaging in a community Facebook group, regular contributions will establish you as the go-to expert.

​Power Tip: When possible, prepare talking points or updates demonstrating your knowledge of the property and its community.

Your goal isn’t just attending one meeting but creating ongoing partnerships with other members.

• Network proactively: Set up regular meetings or informal catch-ups with key stakeholders, such as strata or body corporate managers.

• Expand your reach: These managers often oversee multiple properties, providing you with access to a broader pool of potential clients.

• Stay top of mind: If landlords are dissatisfied with their current agency or are self-managing, they’re likely to turn to the expert they know and trust—you!

​Example: A weekly coffee catch-up with a strata or body corporate manager could lead to referrals across several properties, giving you an edge in your market.