Strategy #21 - How to Win Warm Rent Roll Leads Through Effective Follow-Up (10 minutes)

An irresistible offer can push hesitant prospects to take action. The key is to provide high-value solutions at a low cost to you.

• Example: Offering a free virtual tour or discounted video marketing if they sign by a specific date creates urgency.

• How to Phrase It: Use scarcity and urgency to your advantage. For instance, ‘If you decide by Friday, 5 p.m., we’ll include a complimentary 360-degree virtual tour of your property.’

This strategy taps into psychological triggers, making it easier for prospects to say yes.​

Your follow-up method matters as much as the message itself. Here’s a breakdown of effective communication methods:

1. Phone Calls: Always start with a phone call. A personal touch builds trust and shows your commitment.

2. Voice Messages: If they don’t answer, leave a voicemail tailored to their concerns.

3. Video Messages: Video messages are incredibly effective—over 80% of people are likely to open them within seconds.

4. Emails: Use email as a last resort. Keep it casual yet professional, and ensure it adds value rather than simply checking in.

For instance, a voicemail might sound like:

[Script] “Hi [Name], I’ve been thinking about your property and have some new ideas I’d love to share with you. I look forward to hearing back from you so I can share the good news.”​

Prospects often go silent, but this doesn’t mean you’ve lost them. Use these strategies to re-engage:

• Reference Their Pain Points: If a prospect mentioned moving out in two months, tailor your message to their timeline. For example:

[Script] “Hi [Name], I know you’re planning to rent out your property soon. I’d like to share an effective strategy to help you get the best tenants quickly.”

• Use Hooks: Your message should offer something enticing to prompt a response.

Persistence shows dedication and helps you stand out from competitors who give up too easily.​

Following up is a rare skill in the industry. Studies show that less than 20% of agents consistently follow up on their leads.

Did you read that? 4 out of 5 agents are NOT following up!

To grow your rent roll, simply follow up on all your leads.

By doing so, you automatically position yourself as a reliable and proactive professional; owners are expecting you to call them back after you’ve had an appointment with them.

Your willingness to follow up demonstrates that you value their business and are invested in solving their problems.

This simple but effective strategy sets you apart from competitors.

Warm leads are often lost due to poor follow-up practices. You can significantly increase your conversion rates by understanding timing, crafting irresistible offers, using the right communication channels, addressing ghosting, and making follow-up your differentiator.

To dive deeper into these strategies and explore adding coaching and accountability, check out LeadMachineSystem.com.

Book a chat directly with Deniz at LeadMachineChat.com.
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