Strategy #24 - How to Grow Using Property Marketing (13 minutes)

Property marketing isn’t just about attracting tenants—it’s a powerful tool for generating new business and growing your rent roll.

Landlords and property investors are constantly researching the market, and how you market your properties can position you as the go-to expert in your area.

Property marketing will win you more listings, especially if your property marketing is a point of difference. If I was a startup business in your local area, and we came up against each other, and I offered multiple property marketing options vs you only offering professional photography, I’m now perceived as the expert, and I could be the worst person to manage the property but have won the listing due to having superior marketing options.

Potential landlords are using the online marketing portals and reviewing what agencies there are to choose from, when they see a company with examples below marketing, they already have the upper hand in their eyes.

In this chapter, we’ll explore five key steps to making your property marketing stand out, winning new clients, and expanding your rent roll.

Most property listings are uninspired—basic iPhone photos and generic descriptions won’t set you apart. To truly capture attention, you need to go beyond the basics and create a ‘wow’ factor. Here’s how:

• Walkthrough Videos: A simple but effective way to showcase a property, walking through each room and highlighting key features. These videos create a personal connection and help potential tenants and landlords visualise the space.

• 360 Virtual Tours: These allow viewers to navigate a property at their own pace, providing an immersive experience that static photos can’t match.

• 360 Walkthrough Videos: A step up from traditional virtual tours, these videos provide a seamless, real-life walkthrough experience, often viewed with VR goggles for a full 360-degree ‘look around and enjoy’ virtual effect.

• Photo Slide Videos with Music & Voiceovers: High-quality photos paired with the right music and a voiceover can create an engaging and professional presentation of a property.

• Professional Photos & Enhanced Images: If competitors are using iPhone photos, stand out with professional shots that showcase a property’s best angles. Enhanced photos can adjust lighting, add clear blue skies to replace drab, cloudy skies, and improve the overall appeal.

• Digital Staging: Empty rooms can feel cold and uninviting. Digital staging adds stylish furniture to photos, helping potential tenants and landlords visualise the space.

• Lifestyle & Community Photos: Go beyond the property itself—highlight the local lifestyle and community. Display images of nearby cafes, parks, beaches, or golf courses, along with accurate distances, to provide a comprehensive view of the area’s appeal.

• Premier Listings on Property Portals: Investing in premium listings on platforms like realestate.com.au and domain.com.au ensures your properties appear at the top, maximising visibility and engagement. Getting your landlord to pay for a premium listing and promoting it will help get a property noticed faster, allowing you to cover costs easily.

These explanations are simply a short example of what each potential marketing idea is.

Adding music to videos, voiceovers, captions, and even animations will add more layers and emotion to them. One key to remember is that doing it is better than doing nothing.

By implementing these techniques, you’ll attract quality tenants and demonstrate to landlords that your agency is the best choice for property management when it’s time to secure a new property manager.

Potential owners seeing how you market a property better than your rivals showcases you as the go-to agency in the market, as it perceives you as the better agent who can find them a quality tenant faster, directly addressing their leading pain point.