Strategy #28 - ‘Google My Business Profile’
(7 minutes)

Think of your GMB profile as a social media page—it needs regular updates to stay relevant.

What to update:

• Photos: Add images of recent events, new team members, or successful property transactions and statistics, as well as educational memes. Don’t be shy - you can also include some fun content.

• Products: If you offer landlord or tenant handbooks, add them under the products section. Consider the other products your office offers clients and include them as well. For IGT,, some of the different coaching programs available, and events that we run.

• Videos: Google prioritises businesses utilising video, so consider uploading virtual office tours, client testimonials, short educational videos, and all of the frequently asked questions or Q&A’s are also ideal. There is a time limit on the length you can use.

• 360-Degree Virtual Office Tour: A great way to engage potential clients and build trust and you can put a better quality 360 degree image of the front of your office that ‘Street View’ will then use, and having 360 degree images in the office means people can see it’s available and click into the office, just like people do when clicking forward on street view.

Examples of what you can update when you click ‘Add Update’ are:

• Add Update: The exact wording appears again, and this is where you can add images and videos.

• Add Offer: If you have any offers for a particular month, or specials for anyone who signs up with you for the month of etc.

• Add Event: You can enter the details of an investor evening you're hosting, all your home opens (sales and rentals), auctions, viewings, and even a Grand Opening you're attending or presenting at.

The more frequently you update your profile, the more Google will push your business in search results.

Power Tip: When adding photos to your GMB profile, make sure that when you take a photo with your smartphone, you have location on. This helps with the credibility of your image being used, Google knows the location is near your office for better SEO, and it improves your business relevance. When people search Real Estate ‘Near Me’ the authenticity of the photo pushes your information through more.

Customer engagement signals to Google that your business is active and reputable. Here’s how you can leverage this feature:

• Encourage reviews: Ask happy clients to leave a Google review—it significantly boosts your ranking. Remember to ask for them when in the happiest moment of a transaction with you.

• Respond to reviews: Engaging with both positive and negative feedback demonstrates professionalism and a commitment to customer satisfaction. Make it a worthy response too; just saying thanks for the feedback isn’t good enough. Take the reader on the journey of why your reviewer is happy and be genuine in the reply. If the review left isn’t a good one, be sure not to let your emotions get in the way of your reply and respond professionally.

• Use the button options: For any image or post update you add to your GMB profile, always include a button option for people visiting your GMB profile to use. Learn more, Book, Order now, Buy, Sign up, and Call now are the options available to you. These can be linked to your Calendly link, your contact us form on your website, and even links to your open homes or consultation calls directly to your website via the GMB booking feature.

• Include URLs: If listing a rental or sales property, link directly to your website rather than a third-party platform. Keeping traffic on your site improves SEO. If someone is doing a search for property for rent near me, we want to give Google the information that we have available rentals, and not just third-party sites.

By fostering engagement, you increase trust and visibility, making it easier for potential clients to choose your services.​

Consumer behaviour has changed—many people now search directly on Google Maps rather than browsing traditional search results. To maximise visibility:

• Ensure your location is pinned correctly so clients can find you easily. Make sure that you are using all the fields mentioned above, so that you’re maximising your GMB profile to the fullest possible extent.

• Use keywords in your profile that match search terms like ‘property management [your suburb].’Mention all the service areas that you cover, so if someone is doing a search for a property manager in a surrounding suburb, and you still cover that area, be sure to let Google know.

• Encourage check-ins and geotagging when clients visit your office and they’re giving you a review. We want them to have the locations on for the photo being taken, then this image being added to the Google review. If your client doesn't want the locations on, use your device and give them the photo.

Google Maps is one of the first places potential clients will look when searching for local property managers—ensure your profile stands out.

An optimised Google My Business profile is a simple yet powerful tool for property managers seeking to expand their rental portfolio. This area is not being utilised as it should be, and you can easily build a powerful online presence.

You can significantly improve your online visibility and attract more leads by following these steps: setting up your profile correctly, listing all services, updating regularly, engaging with clients, and leveraging Google Maps.​

If you need expert guidance, consider professional coaching to keep you accountable.

Visit LeadMachineSystem.com or book a strategy session with Deniz at LeadMachineChat.com.

Optimise your GMB profile today and watch your rent roll grow!