How to Generate Leads from ‘Open Home’ Registration Lists: A Simple 3-Step Guide (8 minutes)

Finding rent roll leads with open home registration lists is a simple but powerful strategy to grow your rent roll.

In this short video and article Deniz Yusuf and Darren Hunter share a three-step process to help you turn open-home attendees into rent roll leads.

You can ensure no potential lead is missed by making timely calls, offering your property management expertise, and staying connected.

This strategy maximises your reach even when you can’t attend every open home.

Ready to grow your rent roll by tapping into this overlooked method?

Discover how effective follow-up on the right attendees can drive your property management growth in just three easy steps!​

Every open home or property inspection is a prime opportunity to connect with potential investors.

While you can’t always attend every open home, following up with the registration list ensures you still capture rent roll leads.

By proactively reaching out to those who attended but didn’t immediately engage, you can identify potential investors who need property management services, ensure they don’t fall through the cracks and give their management and business to your rivals because of a lack of follow-up.

Now, let’s dive into the three key steps to making the most of your follow-up.

The first step is to reach out to attendees on the registration list. You’re essentially making a customer service call, which allows you to introduce yourself and establish a connection.

Timing is crucial, so be sure to follow up quickly—here’s a simple script to help guide your conversation:

“Hello, it’s [Your Name] from [Your Company], the customer service department. Is this [Attendee’s Name]?”

Once you get confirmation, continue:

“Our records indicate that you attended an open home over the weekend at [Property Address] with [Sales Agent’s Name]. Is that correct?”

After confirming the details, ask the key question:

“Is this an investment property you’re looking to purchase?”

By keeping the conversation easy and direct, you quickly identify whether the attendee is a potential investor. This allows you to focus on those leads who are most likely to need your property management services.​

Once you’ve confirmed that the open home attendee is an investor, you can begin to explain how you can assist them. Let them know you’re from the property management department and that you offer support for investors in determining rental returns and attracting quality tenants.

For example, you might say:

“We help investors by providing up-to-date rental appraisals, regardless of which agency handles the sale. We can also advise on ways to maximise your rental returns and ensure the property attracts high-quality tenants.”

This information is often valuable to investors who may not think beyond the initial sale price.

They may not realise that rental markets fluctuate or there’s potential to increase returns with small property improvements.

Offering this insight positions you as a knowledgeable resource and helps build trust.​