How to Generate Rent Roll Leads at New Home Developments: A 4-Step Guide (10 minutes)

Attending new home and package developer locations can be a highly effective strategy for generating property management leads, especially in markets like Australia, where significant housing development is planned for the foreseeable future to alleviate the housing crisis.

Deniz Yusuf and Darren Hunter highlight how property managers can capitalise on these opportunities to grow their rent roll by engaging with potential investors at these sites.

In this article, we’ll walk you through four key steps to effectively connect with investors at new home developments and establish valuable relationships that lead to property management opportunities.​

New homes are incredibly attractive to property investors, particularly in markets like Australia, where government tax incentives make buying new properties highly advantageous.

These developments offer great potential for property managers, especially those without sales teams, to target investors looking for property management services.

With more than a million new homes planned for construction in the coming years, now is the perfect time to position yourself as the go-to property manager for investors purchasing new builds. Here’s how you can get started with four simple steps.

The first step is identifying and visiting local display homes or new build developments.
These could be standalone show homes or entire display villages where multiple builders showcase their properties.

Upon arriving, introduce yourself to the sales agent responsible for the property.

Let them know you’re a property manager and explain how you can assist in expediting the sale by providing rental appraisals and helping potential investors understand the property's rental potential.
This is the beginning of a strategic alliance with sales agents—one that can lead to valuable referrals.

As Darren Hunter points out, many sales agents are eager to form these relationships, as they often don’t have existing connections with property management companies in the area.

It’s untapped and waiting for your connection.​

After establishing contact, leave relevant information the sales agent can pass on to potential investors.

This could include your business card and a rental appraisal letter, which outlines the potential rental income for the property.

Ensure the letter indicates that the figures are based on the current market and advise the buyer to contact you for an updated rental opinion as market conditions change.

In addition to the appraisal, you can include a list of why investors should choose your property management services.

For example, you could highlight your expertise in securing higher rental returns or your understanding of tenant preferences in the local area.

This information not only helps the sales agent close deals faster but also ensures that you remain at the top of potential investors' minds.​