Growing Your Rent Roll with Letterbox Flyers and Door Hangers: A Guide for Property Managers
(8 minutes)

A well-crafted call to action (CTA) is key to converting interest into leads. Your CTA should invite people to engage without feeling pressured. Here are two effective CTAs:

1. “Do you know anyone looking to move?” – This question encourages neighbours to think about friends or family who may be seeking a rental, potentially generating tenant leads.

2. “Would you like a free rental appraisal?” – This is designed to attract property owners who may be curious about their property’s rental potential.

These prompts invite curiosity, allowing potential clients to reach out comfortably.
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Adding a personal touch through door-knocking can make your flyer distribution even more effective in some areas. This approach allows you to connect face-to-face with local residents. Here’s a sample script to use:

“Hi there! I’m [Your Name] from [Your Agency]. Just wanted to let you know that we’ve recently listed a property nearby, and you may notice a bit more traffic as people come to view it. If you’re interested, I’d be happy to update you on rental trends in the area.”

This personal outreach shows genuine interest and helps keep your agency top of mind. Always gauge if door-knocking suits your area based on local customs and laws.

Once you’ve rented a property, notify the same neighbours. This consistent update on your progress helps build brand recognition and showcases your ability to deliver results.
Here’s how you might approach it:

Example Follow-Up Flyer

“This property was leased in [X] days, saving our clients $[Amount]. Contact us to learn how we can help you get the best return on your investment.”

These updates position your agency as reliable and effective, establishing trust with potential future clients.
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For this strategy to work, it must be applied consistently. Distributing one flyer or door hanger won’t build the brand recognition you need; it’s a strategy that requires repetition.

Studies suggest people need to see a brand nine to fifteen times before recognising it as a marketplace leader.

Consistent outreach makes your agency the go-to name for property management in the neighbourhood, instilling trust and familiarity.

Did you want coaching and accountability with that?

If you’re struggling to implement these strategies on your own and need guidance, consider getting in touch with Deniz.

From group coaching to one-on-one sessions, we offer various modules to help you achieve your growth goals.

Visit leadmachinesystem.com for more details, or book a consultation with Deniz Yusuf at leadmachinechat.com.

This steady, proactive approach can help property managers stand out and make meaningful connections with local property owners and neighbours, ultimately growing your rent roll through a highly targeted outreach.