TWELVE Different Management Fees and Leasing Fees Every Agent Should Know (10 minutes)

In property management, understanding and leveraging a variety of management and leasing fees is essential to boosting revenue and justifying your value.

This article outlines 12 different fee types—from traditional percentage-based fees to innovative options like vacancy fees and tenancy onboarding fees—that can help you stand out and charge fairly for your services.

With these strategies, you’ll avoid the pitfalls of discounting while enhancing client satisfaction. Learn how to implement these fees and handle objections with confidence.

Discover more in the PM Fee Scripts Secrets book and start charging what you’re worth today!

Let’s talk about the real cost of discounting your fees and why it’s one of the most expensive mistakes you can make. I’m going to share some numbers with you that might just shock you.

When I suggest that agents equip themselves with quality points of difference, like virtual tours for marketing or using inspection technology like Inspection Express, I often hear, “But Darren, that costs money!”

Here’s the reality: Discounting will cost you far more in the long run. Let’s break this down.

The PM Fee Script Secrets Book

These options are drawn straight from my book, PM Fee Scripts Secrets, which includes 34 fees and fee packages used across these three countries. The book also includes over 50 fee objections and how to respond to them.

It's a must-have for any property manager or BDM looking to justify their fees against cheaper rivals.

The book is free—we've paid for the printing, and all you have to do is cover shipping. You can get your copy at StopDiscountingFees.com or visit IGTCentral.com for more resources.

  • Standard Marketing Fee This fee covers the costs of listing properties on portals. In Australia, you’re likely familiar with the two major portals that charge fees. New Zealand has its own marketing portal costs as well. Make sure you’re covering those costs, and if you haven’t updated your fee recently, ensure you’re adjusting it, as portal charges tend to increase on a regular basis.

    Don’t forget to factor in any additional marketing efforts, such as Facebook or LinkedIn campaigns. Always check your local legislation to ensure you can on-charge these costs.
  • Professional Photos If you’re taking professional photos for listings, you should be charging a fee to cover those costs. It’s a straightforward service, but make sure it’s reflected in your fee structure.
  • Video Walkthrough Fee Offering video walkthroughs is becoming increasingly common. If you’re walking through the property with a camera or phone, narrating as you go, that takes time—editing and uploading included. You should be charging for this service, and the suggested fees are detailed in the book.
  • Virtual Tour Fee Using high-tech tools like Matterport or 360-degree cameras to create virtual tours can be time-consuming and require expensive equipment. This is another service where you should be charging a fee for the value you provide.

SIX Management Fee Types

1. Traditional Management Fee (Percentage-Based)

This is the most common management fee we see across Australia, New Zealand, and the United States. It's a percentage of the rent collected, usually 5%-10%. It’s simple, straightforward, and widely accepted.

2. Management Fee Based on All Monies Collected

Instead of just charging based on all rent collected only, you charge a fee on all monies collected, such as water charges.
For example, "Mr. Smith, we charge 8% for all monies collected, not just the rent." This can boost your revenue, especially in regions where you manage additional water cost collection.

3. Fixed-Rate Per Month

Some agencies opt for a fixed fee, such as $200 or $300 per month, or a weekly fee like $25 or $50.
This fee structure simplifies things for the owner, but be sure your management agreement allows for rate adjustments without requiring additional signatures.

4. All-Inclusive Management Fee

This type of fee rolls everything into one. Leasing fees, marketing fees, and other fees are bundled into a higher management fee.
But beware, this model only works if the number you’re charging is high enough to cover all those services.
I’ve worked with agencies that charge 16.5% or even 18.5% for an all-inclusive fee, but it needs to be backed by a solid script to sell it effectively.

5. Hybrid All-Inclusive Fee

In a hybrid model, you charge a lower management fee but still have separate charges for certain services like leasing and marketing. This can make the fee structure seem fairer to owners, especially if their property remains occupied for several years without needing new tenants.

6. Vacancy Fee

Yes, some agents charge a vacancy fee! It’s rare, but I’ve seen it happen.

For instance, a $50 weekly charge for managing the property while it’s vacant. After all, you're still responsible for checking on the property, ensuring the gardens are maintained, and keeping it secure.

6 Leasing & Lease Renewal Fee Types

1. Standard Leasing Fee
This covers the entire leasing process, from tenant selection to processing applications, and everything in between. It typically ranges from one to two weeks' rent, plus GST (in Australia and New Zealand). In the U.S., this might be charged as a percentage of one month’s rent, for example, 50% to 100% of a month’s rent is common.

2. Annual Leasing Fee

Rare, but it exists—primarily in the Northern Territory and Tasmania. This fee charges owners a leasing fee annually, regardless of tenant turnover.

It could be one week’s rent, billed yearly.

It's uncommon, but some agents make it work.

3. Lease Preparation Fee

This fee is common in New South Wales, where agents charge owners for preparing the lease document.
Initially set at $30, many agents have successfully increased this fee to $99. If you’re still charging the bare minimum, it’s time to review that.

4. Tenancy Database Check Fee

This fee is straightforward. It’s a charge for accessing databases like NTD or TICA to check tenant histories. It’s an essential step, and owners should pay for the added security.

5. Lease Renewal Fee

One of the most undercharged fees! Too many agents undervalue this, charging $40 to $60 for a renewal. But think about the cost to the owner if a tenant leaves during a quiet time—weeks of vacancy, lost rent, and re-leasing fees. A fixed-term lease protects the owner from these losses, so you should feel comfortable charging half or even a full week’s rent for this service.

6. New Tenancy Onboarding Fee

This fee covers the administrative work involved when you inherit a tenant. Even though the tenant is already in place, there’s still work to be done. Some agents charge up to one week’s rent for this service, and it’s completely justified.

Understanding Your Value

There you have it—6 different management fee types and 6 different leasing options to help you boost your revenue. These fees aren't just about making money—they're about ensuring you’re compensated fairly for the valuable services you provide.

Remember, all of these fee structures and more are detailed in the PM Fee Scripts Secrets book. It’s a comprehensive guide to over 34 fees and packages, plus strategies for overcoming fee objections.

Get your free copy today at StopDiscountingFees.com or visit IGTCentral.com for more resources.

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